pepsi rebranding magazine spread

While design is my primary passion, I’ve also cultivated a love of photography over the years. Throughout my design journey, I have immersed myself in many photo courses, exploring different styles and techniques. Commercial product photography, in particular, resonates with me, as I enjoy the process of setting up scenes to showcase and
promote products. 

For a personal endeavor, I aimed to fuse my photography and graphic design expertise by embarking on a project that combined the two. Recently, Pepsi underwent a branding overhaul, embracing a bolder, energetic, historically rooted identity that also promotes their healthier zero-sugar alternative with the addition of black in their logo. Inspired by this transformation, I set out to craft a multi-page magazine spread showcasing their refreshed image. This involved thorough research into Pepsi's rebranding, capturing diverse images of their products that felt representative of the refresh, and seamlessly integrating it with graphic design elements through layout composition and textual elements.