mcdougald’s
flower farm

During the past summer, I had the wonderful opportunity to collaborate with a growing business to create a new brand design. McDougald’s Flower Farm, a small family-run business located in Ohio, specializes in supplying floral arrangements and bouquets to both businesses and individuals, all grown on their farm. Their array of flowers includes dahlias, sunflowers, and zinnias, and they collaborate with local businesses to create floral arrangements for tables and outdoor planters. They even grow mint and lavender specifically for a local ice cream shop's delightful treats!

With plans to begin selling their flowers to a wholesale flower company, they sought a new logo, business card, and flower tags to accentuate their floral arrangements. Our collaboration involved regular meetings to explore various logo designs, font selections, color palettes, and layouts.

Below is an overview of our collaboration and the process behind creating their brand identity and accompanying materials, ultimately leading to the final product.