the world of
kelsey mcfarland

A semester-long project in which I was asked to reflect on my life thus far and determine the events that have led me to be where I am today. As a result, I created three posters: a timeline showcasing the most impactful moments of my life (both good + bad), an illustrative movie poster focused on my history with the dance world that has shaped me to be the person I am (the most impactful moment from my timeline), and a typographic poster representative of the designer I am and consistently working on becoming. Additionally, I also created a website homepage that encompasses my mind through the use of imagery. Lastly, I brought two typographic posters together to create a prototype of an exhibition space with elements that portrude where all the designs would live.

Below is my final presentation encapsulating the process that went into this project, from researching my past through collecting photos and sketches before each design to creating multiple iterations and the final outcome. Ultimately, every piece of this project collectively works to encompass The World of Kelsey McFarland.